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International property development brand Crown Group recognised the need to enhance their communication with customers and investors to establish a more direct and engaging connection. In response, they partnered with Media In Action to create a series of digital newsletters, harnessing the power of owned media. Crown Group’s objective was to provide valuable insights, updates, and a sense of community to its audience through a dynamic and personalised digital newsletter strategy.
M/I/A’s approach to Crown Group’s digital newsletters centred on content that not only informed but also fostered a sense of belonging. We meticulously curated content that showcased their premium property developments, architectural prowess, and urban lifestyle insights. Each newsletter was thoughtfully designed, blending compelling visuals with engaging articles, highlighting the unique selling points of their properties.
We harnessed automation to ensure personalised content delivery, tailoring messages to different audience segments, be it potential investors, current residents, or interested buyers. Subscribers received regular updates on project developments, exclusive property launches, and insightful market trends. As a result, Crown Group’s venture into digital newsletters as a form of “owned media” was a resounding success. These newsletters became a dynamic bridge connecting the company to its audience. They were instrumental in reinforcing customer loyalty and brand advocacy. Engagement metrics soared, with high open rates and click-through rates, demonstrating that the audience found value in the content. In the realm of owned media, Crown Group reinforced the power of digital newsletters as an effective tool for brands seeking to build lasting connections with their audience.
With the crème de la crème of fashion and beauty coming together for Afterpay Australian Fashion Week (AAFW) in May, Media In Action was thrilled to work with Synergie Skin as the official skincare partner of AAFW.
During the week, Synergie Skin showcased clean Australian skincare in the spotlight, engaging across front row product sampling, speaking seminars with Synergie Skin’s Founder Terri Vinson and an educational intimate influencer event with talent including Natalie Roser, Jessie Li, Jordan Simek, Shannon Lawson, Tilly Jac Smith, Eleanor Pendleton and Simone Holtznagel to name a few.
The influencer event was held at the Official Hotel Partner of AAFW and client of Media In Action, SKYE Suites, with guests being served caviar from Media In Action’s client, Hadid Caviar.
AAFW is an IMG event supported by the New South Wales Government, through its tourism and major events agency, Destination NSW.
Building on our success in Australia, our partnership with XGIMI recently expanded to include their Global PR Account. Our strategic media placements have secured coverage in high-profile publications such as news.com.au, The Sydney Morning Herald’s Good Weekend Magazine, Sunrise, Fashion Journal, Executive Traveller, and QANTAS Magazine. This global media presence has positioned XGIMI as a leading lifestyle technology brand, resonating with diverse audiences in Australia and New Zealand.
“Media In Action has been instrumental to XGIMI’s launch in Australia and New Zealand. After three years, they continue to exceed expectations, helping us adapt our brand for Australia’s unique market. Their recent acquisition of our Global PR Account was a natural choice, given their dedication, expertise, and longstanding relationship with us.”
— Edwin Zhang, Director, XGIMI Australia and New Zealand
Media In Action remains committed to XGIMI’s growth, creating innovative solutions and continually driving the brand’s success across Australia, New Zealand, and beyond.
Through ADGE’s branding strategy, which we bolster through a paid advertising strategy, Media in Action has helped ADGE create cut-through in the competitive hotel and hospitality space which has seen ADGE Hotel brand consistently reach over 40,000 people.
Our comprehensive SEO strategy has seen success in ADGE’s top-of-funnel marketing, building brand awareness, sparking interest, and platforming services to reach new customers. This strategy involves conducting extensive SEO keyword analysis and optimising website capabilities to ensure increased online visibility and generate higher website traffic. The success of ADGE’s SEO strategy can be seen tangibly in our results and analytics. Media In Action increased ADGE’s monthly revenue from $3,398 in the four months since commencing with them. Media In Action’s Head of Google was given a spend of $2,900, and made our client $39,090 in revenue, with a ROAS of x13.48!
We have also secured key press highlights for ADGE, including in leading publications such as Nine, Time Out, Fashion Journal, News.com.au, Daily Mail and Pedestrian. Our Earned strategy has also contributed to ADGE’s SEO success.
Leading global nail franchise ProfessioNail enlisted Media In Action’s Owned Media division to revamp their branding. M/I/A crafted a comprehensive brand identity for ProfessioNail, developing a distinctive tone of voice, visual imagery, and core brand values. The result was a refined brand collateral that strikes a balance between luxury and approachability, assuring clients of high-quality services while maintaining an inviting and accessible presence.
With locations in both NSW and Queensland, Contour Clinics is one of the areas’ most well-known chain of aesthetic clinics. Media in Action managed Contour Clinics’ editorial strategy, as well as driving engagement through a strategic event and influencer marketing strategy. Key highlights include achieving over300+ press pieces for the brand, elevating the brand through building owner Dr Josh’s personal profile with appearances on major television stations, including Channel 10. We also assisted with the successful launch of theirNewtown and Castle Hill branch, which involved a dazzling event attended by key media figures, magazine editors, influencers, models and content creators, showcasing the venue across their platforms.
Premium Australian supplement brand Ultra Nature has engaged Media in Actions expertise to create a blended Paid, Owned and Earned media strategy.
Media in Action’s approach is a blended strategy expertly crafted with attention to delivering results through creativity and data-driven processes.
Curating the brand aesthetically across its digital channels was a priority when considering how to bolster Ultra Nature’s branding through its owned media strategy. A keen eye for design, mingled with a comprehensive influencer marketing and UGC strategy has been crucial in building brand awareness, credibility and visibility. We have also honed meaningful collaborations and executed successful social media campaigns with leading brand partners in the adjacent health and wellness spaces. Overall, our Owned strategy has seen the Instagram account grow 1,009 new followers since May 2023, with key KPIs including Reach, Impressions, and Page Likes achieving consistent month-on-month growth.
Media in Action specialises in creating Google Ad strategy that will cut through and convert, as shown in Ultra Nature’s Paid Advertising strategy. Over 1.6 Million People have viewed Ultra Nature ads in a 12 month period, and over 21,000 people have clicked through to our website to learn more/ buy a product. We have exceeded industry benchmarks – our Click Through Rate remaining well above the industry average of 0.90% with an average of 3.13% over the year; and our Cost Per Click rate is well below the industry average of $1.72 at just $0.58. Our extensive approach to testing also ensures the efficacy of our campaigns, with testing being conducted over 300 ad creatives spanning 65 ad campaigns.
Our SEO strategy for Ultra Nature has also heeded impressive growth and results that exceed industry benchmarks. Media in Action has helped Ultra Nature achieve an 183% increase in purchases from SEO since commencing in January 2024, with key products earning coveted spots on the first page of Google search results.
Media in Action has also secured key press appearances through their Earned strategy. Ultra Nature’s recent highlights have included features in the New York Post, Studio 10, 9Honey and 2GB. Ultra Nature’s appeared press has helped establish social currency by platforming founder Dr Sam Megalli’s expert perspective on topics in the health and wellness space.
Media in Action is engaged with luxury accommodation SKYE Suites’ Owned Media strategy. In 2024, SKYE Suites’ status as official hosts of the Married at First Sight couples, and official accommodation partner of Australian Fashion Week was something to be celebrated across their Owned Media channels. To leverage these key partnerships, our influencer marketing strategy has engaged leading tastemakers in the Australian reality, fashion, beauty and lifestyle spaces, such as Eden Harper, Pia Muehlenbeck and Madison Woolley. Through our Owned strategy, SKYE Suites consistently achieves growth across key social media analytics, building sustained audience engagement and interest.
Luxury diamond brand Bensimon engaged the services of Media In Action’s “Owned Media” division to support its efforts to redefine its brand identity and establish a stronger market presence. The scope of work encompassed the design of a new brand logo, crafting a unique tone of voice, and suggesting effective marketing strategies to realise their vision.
In creating Bensimon’s tone of voice, M/I/A established the brand’s values and directed Bensimon’s of suitable approaches to communicate this timeless elegance. Finally, M/I/A proposed a multi-faceted marketing strategy that focused on identifying and targeting the right audience through both traditional and digital channels.
M/I/A leveraged influencer partnerships and exclusive events to suggest effective ways for Bensimon to create brand awareness within the luxury segment. The rebranding journey and Bensimon’s new brand identity resonated with customers seeking sophistication and unparalleled craftsmanship. The logo, tone of voice, and marketing strategies aligned perfectly, leading to increased brand recognition, customer engagement, and a notable rise in sales.
Media In Action was thrilled to work with Fayshell to design their dream website. From concept ideation, research and asset creation, to coding and screen optimization, our brilliant team and creative minds can make anything possible.
This brand-new business is about to shake up the beauty industry with tailor-made skincare subscriptions customised to you. Founded by Cosmechix’s Ella and Katelin, the pair have tried hundreds of skincare and cosmetic beauty treatments, to nail down the best of the best and key points of difference. And from that Fayshell was born.
We are proud to watch this business flourish and were honoured to be a part of their journey in changing the game of skincare.
Boutique Sydney hotel 202 Elizabeth engaged Media In Action to create and execute a paid social media strategy to achieve their specific goals – namely, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales.
M/I/A’s paid media team developed and delivered a comprehensive paid social media strategy that combined creativity, data-driven insights, and best practices. The strategy involved various platforms including Facebook and Instagram.
At Media In Action, we craft campaigns that redefine success. For 202 Elizabeth, our strategy included an always-on campaign to amplify the hotels’ growth, engagement and bookings, and seasonal specials promotions to spotlight seasonal specials and enhance booking numbers.
Our campaign precision was achieved through meticulous audience testing and targeting, maximising engagement through various creative formats, as well as employing diverse copywriting approaches.
Remarkable Results: Our Facebook ad campaign for 202 Elizabeth delivered extraordinary success:
Benchmark-Beating Performance: Our results soar above industry benchmarks, setting a new standard:
At Media In Action, we took on the challenge of XGIMI’s campaign with a clear goal in mind: to increase brand awareness and drive direct e-commerce purchases.
Our strategy was to implement a multifaceted approach, combining an “always-on” campaign format targeting both the top and bottom of the sales funnel. This approach ensured that XGIMI remained at the forefront of the audience’s minds continuously. In addition, we executed targeted promotional campaigns to highlight seasonal specials, thereby boosting revenue.
To achieve optimal results, we meticulously tested different audience segments. This included reaching out to broad Australian audiences, tech enthusiasts, movie lovers, as well as retargeting website visitors, video viewers, and engaged social media users.
Our creative efforts were equally diversified. We experimented with various ad formats, such as single images, single videos, carousels, and collections, alongside story formats. We leveraged dynamic creative to showcase the exact products users had previously viewed on the website. Additionally, we ventured into influencer campaigns to portray the XGIMI brand in a lifestyle-oriented light.
The key to our ad copy success lay in its diversity. We tested multiple ad copy types, incorporating product-focused messaging highlighting benefits, testimonials, and the AIDA method (Attention, Interest, Desire, Action). Promotional offers were emphasised where applicable.
The results of our partnership with XGIMI have been nothing short of extraordinary:
Remarkable ROI: Our Facebook ad campaign for XGIMI achieved an outstanding overall average Return on Ad Spend (ROAS) of 6.71X. This translates to a profit of $6 for every dollar spent on ads across the whole campaign’s goals of website traffic, as well as conversions.
Conversion Campaign ROAS: The conversion campaign ROAS surpassed even the already impressive overall ROAS, reaching an impressive 9.21X.
Bottom-of-the-Funnel Brilliance: While the promotional campaigns performed as expected, it was the always-on, dynamic bottom-of-the-funnel ads that consistently delivered the highest return on investment. These ads not only garnered the highest number of impressions, but also drove increased landing page views and purchases.
Media In Action’s exceptional performance in our recent campaign for SKYE Suites showcases our commitment to driving unparalleled success. This case study is your invitation to join forces with us and experience the same triumph for your next ad campaign.
M/I/A’s paid media team developed and delivered a comprehensive paid social media strategy that combined creativity, data-driven insights, and best practices. The strategy involved various platforms including Facebook and Instagram.
At Media In Action, we craft campaigns that redefine success. For SKYE Suites, our strategy included an always-on campaign to amplify the hotels’ growth, engagement and convert website visitors into bookings, and seasonal promotions to spotlight seasonal specials, in particular the bookings for functions at SKYE Suites Parramatta.
Our campaign precision was achieved through: tailored audience targeting, maximising engagement through various creative formats, as well as employing diverse copywriting styles.
Exceptional Results: Our Facebook ad campaign for SKYE SUITES achieved phenomenal success:
Benchmark-Beating Performance: Our results outshone industry standards, setting the bar high:
Hosted in collaboration with Crown Group, Sole Searching saw some of Sydney’s most stylish fashionistas – including Elle Ferguson, Dr. Cody and Jules Robinson – join Crown Group’s top-tier clients (The Circle) for a luxury evening that treated attendees to bubbles, bites and of course a sneak peek at some of the most beautiful heels in the world!
To celebrate the launch of their PerfectTint Powder, a fabulous 1930s-style garden party was held at Centennial Homestead as an ode to the decade when sunscreen was invented. Live music by Wolfe Black filled the enchanting venue as huge white umbrellas, crystal fixtures and rattan baskets completed the 1930s vibe.
Amongst the star-studded guest list were Lexy Stevens, Red Dela Cruz, Monique Morley, Suzan Mutesi, as well as iS Clinical’s brand ambassadors Emma Rose and Jayde Heiser.
The VIP list also included an array of micro and macro beauty bloggers, models and beauty press.
The event featured make-up stations with a personalised mirror for each guest, flowing champagne and canapes, a timeline of sunscreen innovations throughout the years, and an introduction to iS Clinical’s PerfectTint Powder.
With #ShedLight as the overall theme and hashtag, the launch aimed to share the exciting details about the new product and the significant highlights in the history of sunscreen.
Home to a team of super-skilled staff, experienced in delivering multi-dimensional marketing strategies, Media In Action is everything the woman after which it was serendipitously named stands for: experience, expertise, and inimitable energy.
Home to a team of super-skilled staff, multiple multinational brand accounts, an exciting events and activations division, and a stable of exclusively signed influencer celebs, today the Media In Action is everything the woman after which it was serendipitously named stands for: experience, expertise, and inimitable energy
